*Photo by Jamie Wdziekonski.* 

Michelle Cable is the founder of Panache Booking – the agency responsible for booking most of my favorite “weirdo, psycho, folky indie” bands. She also manages some of indie rock’s most successful and prolific artists including Ty Segall, Mac Demarco, King Gizzard and the Lizard Wizard, and Rodrigo Amarante.

Panache started as a zine in Eureka, CA in the early 2000s when Michelle was in high school. The relationships she built through that experience led to her booking shows locally. Through a series of events – some carefully planned, others thrown at her – she built a fulfilling career in the music industry, which isn’t easy to do. Today, Panache is a small business of seven or so women booking over 100 artists.

In this episode, Michelle shares how Panache started and became a sustainable business, how her career grew with the artists she represented, the importance of being kind in an unkind industry, and more. Listen above or on iTunes or Spotify.

Show notes

In this episode, we talk about:

  • Building a business out of a passion
  • How she made a niche for herself growing up in a small town
  • Going from a passion project to a sustainable business
  • Fostering genuine and authentic relationships
  • Running a 24/7 business and delegating
  • Prioritizing self-care
  • How staying small as a business has worked for her and her team
  • Knowing what you want to be as a business owner
  • Streamlining communications and email etiquette
  • How she grew her business alongside her clients’ careers
  • The movement towards more authentic marketing for artists
  • Standing your own as a woman in a male-dominated industry
  • Advice to younger musicians about putting in the work

Things mentioned:

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