
Ep 33: Gif-ographer Jay Sprogell on practice + building a body of work you’re proud of
Jay Sprogell is a director, editor, photographer, jack of all creative trades for Frank Collective, a branding agency. He’s also a freelance director, photographer, and gif-ographer. He makes rad, trippy gifs inspired by wordplay (check out one below!). He’s done work for The Roots, Complex Magazine, Jansport, Chromeo, Cavin Harris x Dua Lipa, and more.
In this episode, Jay shares the process of gif-making, what social media has done for his career, why he went from freelance to a full-time job, and the power of practice to build a body of work you’re proud of. Listen above or on iTunes.
Show notes
In this episode, we covered:
- How hobbies + side projects can help you develop your creative voice
- His attitude towards copyright issues when making collages
- How Jay has gotten commission work through Giphy’s studio
- The process of gif-ography for clients and for fun
- His freelance experience and why he took a full-time job
- What freelance business development looked like for him
- Using social media as a business tool and finding a balance w/social media consumption
- The exposure Instagram has given to Jay’s work
- Playing the comparison game on Instagram
- How Jay chooses his imagery and his creative process
- The importance of being proud of your work and taking ownership of your art
Resources mentioned in this episode:
- Jay’s website + portfolio
- Jay’s Instagram (a must-follow)
- Jay’s Giphy page
- Frank Collective
Dig this episode? Your ratings and reviews on iTunes go a long way – please take a few moments to share one! ❤