Berlin Kelly is the founder of Proud Pour, a company pairing wines (and other beverages) with solutions to local environmental problems. Their Mendocino County Sauvignon Blanc restores 100 wild oysters per bottle and their Oregon Pinot Noir plants 90 sq ft of bee habitat per bottle.

In this episode, Berlin shares the Proud Pour startup journey and the realities of running a business in the alcohol industry. We also dive into environmental issues, the buy-one-give-one model, and more. Listen above or on iTunes.

Show notes

In this episode, we covered:

  • The impact oysters have on our water and planet
  • The Proud Pour startup journey
  • How they’ve bootstrapped and grown the business with savings
  • Berlin’s transition from the finance industry to the founder of a small business
  • The harsh realities of running a business in the alcohol industry
  • The impact of their story on sales
  • How it took several tries before getting their branding right
  • The vision for Proud Pour and how they want people to get involved in these environmental issues beyond their purchase
  • Knowing when it’s time to fundraise
  • The importance of sticking with your strengths when building a business
  • How Berlin grew their Instagram followers to 15k organically via engagement
  • How alcohol distribution works
  • Why everyone should try wwoofing
  • Small steps consumers can take to make more conscious purchase decisions

Resources mentioned in this episode:

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